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6 Pricing Tips for Your Product / Service

Setting the price point for your product or service is one of your most important business decisions. If you set your price too high, you may limit sales thus hampering the growth of your business. But, set your price too low, and you risk cutting into your cash flow. How’s that for pressure?! Pricing is an art and a science, not to be entered into lightly. To set the “magic” price, do your...

5 Most Common Financial Mistakes Startups Make

When you’re an entrepreneur, you’re busy working every day to find your way, build and optimize your product/services, grow your company, and achieve your goals. With your hands so full, it's not easy to also stay on top of all of the day-to-day accounting (AP/AR, payroll, 1099s, etc.) and bigger picture finances—and sometimes important financial details can fall by the wayside. Even if...

The Key to Determining Your Marketing Budget

If you’re wondering what your marketing budget should be, you’re not alone. This is the million dollar question: how can you be sure you’re spending the right amount of money on the right types of marketing? Many say it’s an art, not a science. Others argue that there is a clear equation that can help you to calculate exactly how much of your marketing dollars to place where: Simply figure...

When Is It Time to Hire a CFO?

You may think that you don’t have enough money to hire a CFO. You may be right. But, even if you don’t have the funds to justify hiring a full-time (or even part-time) CFO, you still need some sort of finance assistance. So when is it time to hire a CFO—and what should you do until then? How Much Money Does a Startup Need to Hire a CFO? As with so many early-stage com...

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