Blog

Congrats, You've Just Secured Funding. Now What?

This is it! The moment you’ve been waiting for through those long hours of working to translate a fledgling idea into a real business. You’ve got funding. In this guest post, Lighter Capital, discusses the next steps after securing funding....

10 Tips for Building a Strong Sales Culture

There are many components to building a successful and thriving sales team. Many startups make the mistake of focusing solely on hiring and growth, but when teams begin to have problems with employee retention, culture is often the leading indicator. A strong sales culture is a crucial component because it is what creates drive and unity....

What is the Google AdWords Grant for Nonprofits?

As a part of its social outreach, Google offers a grant to nonprofits that meet its qualifications for $10,000 a month in free AdWords spending. This can be a huge source of extra traffic to your site to augment your other digital strategies, and we think EVERY nonprofit should use it....

The Value of Outsourcing for Startups

Let’s talk about how a startup can streamline operations by working with an outsourcing provider. Most importantly, we’ll see how outsourcing your projects isn’t just a boost to the bottom line but can have immense benefits to the top line....

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