Growth Hacking: User Acquisition

User acquisition: everyone talks about it, but no one really knows how to do it. For your startup to be successful though, it is critical for you and your team to nail this. Peter Mansfield of CMO.LA outlined some strategies for driving user growth that deliver the most bang for your buck and that can be tailored t...

Using Trademarks to Protect Your Brand

Guest post contributed by Tricia Meyer, Managing Attorney at Meyer Law. As an entrepreneur, you know branding is important. You undoubtedly spent hours brainstorming your company name, logo and slogan. Your name and your brand set you apart and help establish your identity in the marketplace. You should put as much effort into protecting...

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