Online Marketing For Startups: How to Measure Success

This guest post was contributed by Brett Farmiloe, founder of Markitors. Figuring out to gain traction is one of the biggest challenges for any startup. Let's say you're the person responsible for getting "X" number of users within "Y" months of your launch. Instead of just giving it your best shot and praying for success, how can you quantif...

7 Ways to Build Your Startup Brand

When your company is in its early stages, presumably you’ve thought through your offerings and done the hard work of choosing a company name. You may even have a logo or website. In terms of building your brand, these steps are a good start in the right direction—but these things alone do not add up to your brand. Your brand, like your company culture, is everything. It’s...

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