Meet the VC: Sharla Grass from Greycroft
Meet the VC is a monthly panel event hosted by Early Growth and its partners. We sit down with a VC to get answers to your questions about fundraising, investment thesis, the current investment climate and more. Early Growth invites you to join our next conversation with our partners Pacific West Bank, Cooley LLP, TriNet, and Cushman and Wakefield. There will be time for Q&A and networking.
This month’s speaker is Sharla Grass from Greycroft
Greycroft is a global firm with investments headquartered in over a dozen countries around the world. In the United States alone, our companies are headquartered in over 20 states. Our offices are in New York and Los Angeles, the two largest cities in the United States, with direct flights to almost anywhere.
What markets and technologies do you invest in?
We invest across a broad range of Internet and mobile companies. We currently group our portfolio into ten verticals: Data and AI, Fintech, AdTech, Healthcare, Retail, Tech-Enabled Services, Publishing, Gaming, Enterprise Software, and Marketing Technology. Our entire portfolio is available online here: Companies.
How much do you invest?
Greycroft makes initial investments from as little as $100,000 at the seed stage to up to $35 million from our growth fund. The venture fund prefers to enter at the Series A stage, which is usually an investment between $1 million and $5 million. The total round ends up being twice this size by the time a syndicate comes together. We do 15 to 20 Series A rounds each year, making us one of the most active Series A investors in the United States.
Sharla is a Senior Associate based in the New York office, where her responsibilities include sourcing, evaluating, and executing early-stage investment opportunities and working with existing portfolio companies.
Prior to joining Greycroft, Sharla worked at Uber as an Operations Manager, where her responsibilities included developing driver and rider incentives and reducing fraud.
11:30- 12:00 – Networking & Lunch
12:00-12:45 – Fire Side Chat with Sharla
12:45 – 1:00 – Questions for Sharla
1:00 – 1:30 – Networking
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