October 14, 2021 | 6-minute read (1125 words)
There are many reasons why someone would visit your website, but it's pointless if you don't have the means to convert those visitors into long-term readers, subscribers or potential customers.
When a visitor to your website completes a desired activity, such as signing up for a newsletter, filling out a form or completing a purchase, this is known as a website conversion. Your conversion rate is the proportion of total visitors who convert.
You should follow a few easy measures to ensure that you convert the maximum percentage of visitors into clients.
Maintain a simple homepage
Since the homepage is where visitors first see your brand (depending on how they arrived at the site), it may make or break your conversion rate. You won't convert your target audience if it isn't set up to lead them through the sales process. It will also deter users from exploring other areas of your website.
Your unique selling proposition (USP) should explain why visitors should stay and conduct business with you rather than returning to the search results. Visitors to your website should be able to figure out what your firm does and what sets you apart from the competition using high-quality photos, concise explanations, or a combination of both.
Clearly define your value proposition
Landing pages simply assist users in determining whether or not your product or service is worthwhile of their time and effort. And the best way to do it is to present visitors with a clear and obvious solution to the problem your service addresses.
According to a HubSpot study, "Lead Generation Lessons From 4,000 Businesses," the more landing pages a company has on its website, the more leads it produces. According to the study, firms with 31 to 40 landing pages make seven times more leads than businesses with one to five landing pages.
You may enhance your lead generation efforts by collecting more site visits by offering a range of offers that appeal to different points in the sales process or different consumers. Furthermore, by creating numerous specialized landing pages, you provide search engines like Google extra pages to index, boosting your website's SEO.
As a result, a good landing page should feature a title that communicates all of the benefits of your product or service to your consumers.
Make sure your call to action is crystal clear
If you want to utilize landing pages — and you should — make sure they include well-placed material, a clean design, and powerful calls-to-action to get the most conversions. A call to action is a marketing term for a message intended to elicit an immediate response from the audience, generally employing an imperative verb like "call immediately," "find out more," or "download." A sitewide CTA (the most important to your business) and a strategic page-by-page CTA (for example, "for more information...", etc.) might be implemented.
Enforce methods for obtaining email addresses
You don't want to lose someone who has visited your website, so gathering their information is critical to keep in touch with them. One of the best methods to collect email addresses, according to Forbes, is to provide them something of value, such as a digital report about your sector. However, once you have the visitors' email addresses, do not spam them with emails or pressure them to purchase. Protect their information and only contact them if you feel you have knowledge that would be of considerable value to them.
Testimonials can help you gain customer trust
The best way to tell people about your company's advantages is by using the words of others. If you want to turn website visitors into sales leads, featuring customer testimonials on your site is a great idea. Such testimonials instill confidence and motivate your visitors to invest in your product or service.
Produce useful content
Creating high-quality content is a proven strategy to increase your website's traffic and conversions. Content relevant to various market sectors aids in attracting a diverse range of clients. A continuing content series focused on reaching new audiences, such as blogs, videos or webinars might encourage people to return to your site.
Furthermore, targeted material informs your current consumers about product changes, corporate efforts and industry trends.
Set up live chat
Live chat is an excellent way to engage with visitors while still on your site, increasing conversions. It accomplishes this by providing immediate client assistance. Live chat is also an ideal approach to address any questions that aren't discussed in the current information.
Perform A/B testing
You can find out what works best for your website by using A/B testing (also known as split testing). The practice of comparing two versions of a web page, email, or other marketing product and determining the difference in performance is known as A/B testing. The following are some simple tests you may do on your website:
- Experiment with alternative titles for your high-traffic landing pages.
- Modifying the text of your call-to-action buttons
- Using photos of your workers instead of stock photos
- Analyzing what your consumers genuinely need can lead to more conversions.
Convert visitors into customers by using tools
Some solutions can assist you in converting more visitors into customers if you have a lot of traffic but a limited number of conversions. Here are a few examples:
- Google Analytics provides information on how many individuals have visited your website. It does not, however, reveal who those individuals are. Leadfeeder, for example, may fix this problem by employing reverse IP search to identify visitors to your website.
- MailChimp is an email automation service that enables you to plan emails and specify when and how they should be sent. This tool aids in maintaining contact with your target audience.
- If utilized appropriately, exit intent pop-ups may be a powerful lead-generating tool. They cause a pop-up to appear just as the user's pointer approaches the display's close button.
- Mention, a real-time social media monitoring tool, allows you to see what people are saying about your brand, product or service on social media. This information can help you improve your marketing efforts
- Visual Website Optimizer is a software that allows you to test your website's landing page(s) or homepage to see which one converts more leads into purchases.
Ensure loading times are as fast as possible
The amount of time it takes a website to load is an essential aspect of the user experience. A user's decision to like or dislike your website takes five seconds or less. According to Neil Patel, every one-second delay in page response results in a 7% drop in conversion rate. So, for example, if an e-commerce website earns $100,000 per day, a one-second page delay might cost $2.5 million in missed sales per year, he says.