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April 8, 2022 | 3-minute read (520 words)
Ever since the COVID-19 pandemic took hold, companies have been grappling with the million-dollar question of how to remain relevant amid ongoing uncertainty. Those that have thrived have tended to do so by quickly pivoting in response to changing circumstances. An excellent way to do this for your own business is to make sure your marketing remains on point, keeping it headed in the right direction to ensure customers continue coming in.
Traditional marketing on mass media with a large budget is no longer effective. Nowadays, it's all about personalization and customized experiences that cater to individual preferences and desires. Below are six techniques for small companies and marketing experts to improve their website’s search rankings and prosper even during periods of chronic change.
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