Posted by Shivali Anand
April 8, 2022 | 3-minute read (520 words)
Ever since the COVID-19 pandemic took hold, companies have been grappling with the million-dollar question of how to remain relevant amid ongoing uncertainty. Those that have thrived have tended to do so by quickly pivoting in response to changing circumstances. An excellent way to do this for your own business is to make sure your marketing remains on point, keeping it headed in the right direction to ensure customers continue coming in.
Traditional marketing on mass media with a large budget is no longer effective. Nowadays, it's all about personalization and customized experiences that cater to individual preferences and desires. Below are six techniques for small companies and marketing experts to improve their website’s search rankings and prosper even during periods of chronic change.
1. Keep track of the latest search trends
Emerging trends in search engine techniques should be reflected in your company's marketing strategy. With Google's ever-changing algorithm patterns, staying abreast of your site's keyword strategy and filling any gaps in content is critical. Make sure your product pages are optimized and that your site's content is relevant to searches. It all comes down to providing material that is relevant to what people are looking for to keep your company in good standing with its target audience and in turn increase exposure.
2. Make a content calendar
A content calendar is an essential aspect of any marketing and advertising campaign. Regular updates encourage familiarity and top-of-mind memory for your customers. A calendar will also keep you organized, as well as provide you with themes and keywords to focus and expand on. In a world where SEO reigns supreme, the ideal strategy is to stay in the game for as long as possible by providing content that connects with your target audience.
3. Keywords rule
To acquire traction and exposure, choose the proper keywords to generate more traffic. Incorporating keywords in your content as soon as possible will help your site rank higher, sooner. One approach is to use a keyword research tool, like Google Trends, to determine how many people are searching for certain phrases. Begin identifying your brand with specific keywords, and include some of those terms into your domain name. You'll keep receiving hits if you do it this way.
Local networking allows you to learn about your market and to forge new relationships. This will help you identify a comfort zone and avoid unhealthy competition with other companies. There will always be subjects to discuss if you are resourceful.
5. Use testimonials and stories
Every SEO-optimized website should include stories and testimonials. Potential customers are more likely to collaborate with your company if you use anecdotes that resonate and speak to their difficulties. These testimonials should also include keywords to increase traffic to your website. Consider posting these testimonials with your credentials on social media to plant a seed in the minds of consumers.
6. Boost your “Google My Business” profile's exposure
Customers will find your company's Google My Business listing first when searching online. Maintain a thorough and up-to-date Google My Business profile as this can enhance your local SEO ranking.