Get expert advice on every topic you need as a small business owner, from the ideation stage to your eventual exit. Our articles, quick tips, infographics and how-to guides can offer entrepreneurs the most up-to-date information they need to flourish.

Subscribe to our blog

7 founder-approved cost-cutting strategies to help your startup thrive

Posted by Shivali Anand

December 6, 2021    |     4-minute read (643 words)

Launching a startup is a thrilling possibility for every aspiring entrepreneur, especially if it’s the first time. Being your own boss with boundless decision-making powers is exhilarating. 

At the same time, keeping track of expenses and monitoring cash flow are an ongoing responsibility that will largely determine your company’s journey. Cash crunches will undoubtedly arise as a new business with many startup costs. Follow the following strategies below, provided by experienced entrepreneurs, to keep costs low without risking funds needed for core tasks.

Keep a close eye on your spending

A penny saved is a penny earned, as the saying goes. The more money you can save on costs where you have wiggle room, the more money you put in your pocket. Keep an eye on your spending. When you leave your workplace for a lengthy period of time, just turning off the lights, heat or air conditioning can quickly accrue savings. Examine costs to see if there are any frills you can live without.

It is OK to buy used goods

Buying used or reconditioned items for work could be a brilliant idea when you are starting out. Many established businesses replace their equipment every year or two, which is a great opportunity for a startup in need of lightly used computers or office furniture. If your firm requires it, you can buy vehicles or machines in the same way.

It's better to rent rather than purchase

Renting or leasing a home is frequently a suitable choice. Likewise, renting equipment saves you money in the long term, and if you have a credit line or loan, it might also save you money on interest. What matters is that you keep your money for the things that will help your company expand.

Make wise hiring decisions

Consider whether you genuinely need to employ anyone at all. Hiring staff from the start puts you in a vulnerable position. Consider instead how you can undertake important tasks without the help of a full-time employee. Outsourcing and contract staff may be preferable, especially if they perform time-consuming activities that bring little monetary return.

Secure a line of credit

Many new company owners may not yet be cognizant of the need for a readily available line of credit to obtain short-term financing. Sometimes, business owners make the mistake of not paying their bills on time, and as a result, they end up giving away a lot of interest. It's important to keep your cash flow in check. Ensure that your clients are current on their payments and that you know where your next source of funds will come from so that you can pay your invoices on time. In a pinch, you can pay bills with your line of credit to avoid potential steep interest charges.

Form partnerships

Selling yourself to new firms to make pacts, barter, exchange references and network with others in your industry is a wonderful idea. You'll not only get new clients and regions, but you'll also gain insight into how to manage collaborations while possibly securing a solid agreement that benefits both parties.

Time is a valuable commodity

Yes, time is money. Let things go if they don’t impact you, your business or your spreadsheet. Don't rush home from work to perform tasks that you can delegate. The objective should be to run, stay lean and move fast. Get rid of the extra baggage. Outsourcing, freelancing and recruiting should all be included in your arsenal. Keep in mind that lost money may be earned back — but lost time can’t be.


A business's early phases are filled with turbulence and challenging decisions. The important thing is to make choices that will benefit you in the long term. Spend when necessary, and cut where it's not. If it is not moving you forward, it is better to lose it.

Learn how we can put more time back in your day.