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Before creating a digital marketing strategy, ask yourself these 6 questions

Posted by Shivali Anand

October 4, 2021    |     3-minute read (522 words)

You're undoubtedly creating best practices and enhancing your SEO if you're working on your digital marketing plan. However, before launching your new program, every entrepreneur should ask oneself a few questions to guarantee that the marketing campaign generates a high return on investment.

  1. Who cares?
This is one of the essential marketing strategy questions you should ask yourself. When you're making a plan, step back and ask yourself, "Who actually cares?" For example, if your new marketing slogan is "Assisting businesses with their IT problems," you may find it's too broad after asking yourself, "Who cares?"

Later, it would be great if you considered what your target audience is interested in. If keywords like "reliable cloud storage best price" appear to be driving users to your site, then your marketing message should be "Least costly, most dependable cloud storage in the tri-state area" or something like that. When you ask yourself, "Who cares?" the answer will almost certainly be more precise.

  1. Who is the target consumer?
If you don't know precise facts about your consumers, it won't be easy to sell. Investigate who your consumers are, what they care about, how they communicate with one another, what problems they have and how you might address them.

Create a strategy that identifies and defines the characteristics of your ideal consumers so you can investigate their requirements and customize your marketing strategy to satisfy them.

  1. Is your website up to date?
Getting visitors to visit your website is worthless if they see out-of-date information, outdated prices, services you no longer provide or a blog that hasn't been updated in six months. If you're looking to increase traffic to your website, you need to first do a thorough audit. Ensure it's set up correctly, that it works in all browsers and that the information it contains is correct and current.

  1. Do you provide diverse content?
Your website may not be very interesting for visitors if it’s just a static page with a "Contact Us" form. Consider developing a blog with helpful information for your visitors, as well as other forms of material, including videos, infographics, photos, social network connections and, if appropriate, conversation spaces.

You may also use these format variations to resurrect outdated material. If you had a popular post last year, compile the essential elements into a chart and republish it this year so newer readers can benefit from it.

  1. Do you monitor your analytics?
You can't conduct a successful marketing campaign until you know what's working and what isn't in your current program. At what point in the process do consumers abandon your site? What makes them want to become customers? That information should be available in your analytics report, and it will assist you in polishing your site to make it appealing to visitors. 

  1. How are your competitors functioning?
Examine your rivals' strengths and weaknesses, as well as their white spots. You might be able to provide items or services they aren't advertising. If you can focus your marketing efforts on issues that are unique to your company, you'll be able to provide clients with value that your competitors can't.

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