Get expert advice on every topic you need as a small business owner, from the ideation stage to your eventual exit. Our articles, quick tips, infographics and how-to guides can offer entrepreneurs the most up-to-date information they need to flourish.

Subscribe to our blog

Recap: Startup Fundraising 201

Posted by Early Growth

August 11, 2017    |     4-minute read (804 words)

Whether you are a seasoned seeker of capital looking to get continued investment, or you are a first-time entrepreneur putting together notes on what may be needed, there is much to glean from this webinar from Early Growth Financial Services at Startup Fundraising 201.

David Ehrenberg of Early Growth Financial Services (EGFS) and Scott Bryan of Imagine H20 delve into what early stage companies need to know when it comes to fundraising and discuss the intricacies of bringing capital in. Imagine H20 is an accelerator for entrepreneurs working on water innovation and solving the challenges of resource privatization and availability .

Imagine H20 has the illustrious honor of having their participants represent 10% of early stage investment in the water industry. Similarly, Early Growth Financial Services covers a huge swath, providing nearly 20% of all startups nationwide with outsourced CFO solutions. The two companies have a long history, and Ehrenberg and Bryan share insights into what you need to know, how to find out more, and the questions and type of people you should consider when deepening your search for fundraising.

To be kept in the loop for all future YouTube offerings follow our company page at: EarlyGrowth


00:00 Startup Fundraising 201: The next round

06:45 Founder Statement/ Who we work with

10:15 Starting Questions to Consider

11:15 Reason to Raise Funds

14:00 Funding Options

19:00 Venture Debt

21:55 Convertible Debt vs Equity

27:20 Choosing your Target VC

30:20 Presenting to Investors

32:20 Key Slides in your Pitch Deck

34:00 Top-Down Financial Projection

36:55 Bottom-Up Financial Projection

37:30 Funding Requirements

40:20 Accounting: Post Funding

48:55 The Cap Table

49:30 When a Firm Like EGFS is needed

50:09 Follow up Contact Info


Starting Questions

1. Why do you want to raise? What are your funding options?          

We're going to talk about the process, about how you actually go about networking and raising those funds, and what the business development process is like for raising funds. Then we'll talk about what investors want to see and some of the challenges once you have funding. It's always important to think about alternative methods if you're not going to be able to raise venture funding. There are a lot of other methodologies that you can use to raise funds. The first consideration is: Do you have a business that venture capitalists are going to be interested in?

2. Do you really need venture capital funding, or is this an idea or a business that you can bootstrap to get to initial revenue?

Funding Options - Angel Investors

There are three types of angels:

  1. Individual angels: These are investors that are in the network. These angels operate solo and can be difficult to meet. 
  2. Super angels: This is a breed of investors that have appeared over the last five years. Super angels tend to be folks like Dave McClure, Ron Conway, or Page Craig. They are very, very high net worth individuals and make a lot of investments in the early stage market. Their investments typically range anywhere from $25,000 to a $100,000, but they approach investments much more like a venture capital firm as opposed to a typical angel. 
  3. Angel groups: In every city in this country there are angel networks where individual angels come together to share deal flow and collaborate on due diligence to co-invest together. (see also: How Your Startup Can Attract Angel Funding)
Venture Debt

In addition to equity investors there are also different ways to leverage the amount of money that you raise and extend your runway, or the length of time that your company has before it runs out of cash. (see also: When Was The Last Time You Thought About Cash Burn?)

One of the best ways to extend your runway and to fight against dilution or giving up too much equity is leveraging your fundraise with venture debt. (see also: Debt Funding Options).

Venture debt is true debt that needs to be repaid, but it's typically associated with raising an equity round of capital. It's non-dilutive, but there is an interest rate associated with it. There's typically a little bit of warrant coverage, which is like a call option on your equity, but the equity impact is fairly minor. It's a nice way to extend your runway by a few million dollars

All these quotes and more can be found within the webinar as part of the ever-growing library of resources available from Early Growth Financial Services. If you or your company would like to be involved in co-hosting or presenting on a topic of interest to our growing base of subscribers contact us to find out more at with re: webinar in the heading.

Learn how we can put more time back in your day.