Posted by Shivali Anand
January 5, 2022 | 4-minute read (686 words)
If you’re looking for a way to position your staff as industry experts while also increasing revenue, consider hosting a webinar. Formed from the words “web seminar,” a webinar refers to a virtual event hosted by an organization and broadcast to a limited number of viewers online. The presenter can share information via web pages, slides and other multimedia tools with audiences worldwide.
Typically, a webinar has both audio and visual components. The visual element is shared via an internet browser or a web conferencing tool. The audio portion is frequently transmitted via the audience's individual computers. The presentation is commonly followed by a Q&A session. Because webinars are visual, they let the speaker(s) engage with the audience.
Although organizations sometimes webinars to entice participants to purchase their products or services, it is important to note that webinars are not intended to be sales pitches. Rather, their primary goal is to provide participants with value in the form of insights, facts and other valuable information.
According to several studies, individuals are more likely to remember knowledge when it is written down and visually appealing. Organizing such virtual events can create visibility, generate leads and ultimately boost revenue.
How to make money through webinars
One of the most obvious methods to make money with webinars is to charge an admission fee for the live online event. Most people are willing to pay to learn about topics that interest them, especially if the knowledge comes from respected experts.
Here are three tips for webinar success:
Another way to generate money with webinars is to demonstrate your company's products or services. Demo webinars are typically free to attend, but you earn money when the product or service being shown is purchased.
Make money with product demo webinars by:
- Select webinar software that meets your requirements: If you use the right webinar software, you can greatly simplify the ticket-selling process. This allows you to focus on learning and presenting while technology manages the finances. Choosing a ticket price and connecting the event to a payment channel such as PayPal is one way to do this.
- Publicize the event well: To sell seats, you must ensure that people know about your webinar. Promote your event using social media, email or paid advertising through Google AdWords or Facebook Ads.
- Consistently produce high-quality material: You must be an expert on the things you offer to the audience; they should feel that the webinar provided them with more value than they paid for. This will also encourage them to tell their friends about your company and spread the word about upcoming events. Satisfied clients are more inclined to attend subsequent events and tell their friends about them.
- Adding value to all you do: For your webinars to be significant and valuable to the attendees, they must be both informational and entertaining.
- Making the most of your time: When it comes to demo webinars, the flow, timing, and length of your presentation are all crucial. The majority of webinars last one hour. The introductions (five to seven minutes), the presentation (about 45 minutes), and the Q&A session at the end altogether take around 60 minutes (10 to 15 minutes).
- Emphasizing benefits above features: It's crucial not to get too wrapped up in selling features; most customers are more curious to learn about the advantages of a product or service than its features. Features tell people what a product does, whereas benefits explain why the features matter.
- Highlighting your call to action: Make your CTA clear, as this is where you ask the audience to purchase your product or service. Your offer should be clearly stated in the CTA, preferably in an active voice, leading to a well-written landing page that appeals to consumers' emotions. You should also test your CTAs to discover which ones resonate the best with your target audience.
- Following up by email: Though it may seem obvious, don’t overlook the fact that an email follow-up with attendees may enhance sales and provide future opportunities. You might also request references or invite them to upcoming webinars.