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February 2, 2017 | 4-minute read (646 words)
How does a startup that isn’t tech focused stand out and gain investment to scale?
That is one of the big questions that comes our way often. While purely digital services like Snapchat may make headlines with their unicorn level of multibillion dollar achievement there is more than enough money on the table for everyone if you do your homework and have answers to some key questions.
Every year within the startup ecosystem the world’s total number of startups sees 100 million businesses launched, 400,000 of those are being created in the US. Within just the US industry reports show VC investment has risen sharply by over 90% from 2013 to 2014. In 2015 $58.5 billion has been pumped in. While software is the favored frontrunner there is room for others to capture that cash.
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