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Which social media tools should you incorporate into your marketing strategy?

Posted by Shivali Anand

October 11, 2021    |     5-minute read (882 words)

While some businesses may find Facebook a tremendous success, others may see Snapchat as the key to a high return on investment. The trick, of course, is to figure out which social media platform is appropriate for your products, services and target demographic. But before you create a marketing strategy, review the information below to learn how to choose the optimal social platforms for your company to reach your desired customers.

What you should know

Before deciding which social media sites will give the highest return on your investment of time and money, businesses should address the following questions.
  1. Who is your target market? 

    The ideal social tool for you is determined by the sorts of services your company offers — B2C or B2B — as well as the types of individuals who engage with your brand and use your products, services or resources.

  2. Facebook is generally the most crucial channel for both B2C and B2B marketers in social media marketing. LinkedIn, aside from Facebook, is the apparent champion in B2B social networking. If you're a B2C company, though, you could choose Pinterest or Instagram.
  1. Who is your target consumer or audience? 

    Look for channels that are popular with your target demographic. Consider using well-known sites with big followings, such as Facebook, Twitter or LinkedIn, if you merely want to raise brand recognition.

  2. Which channels are compatible with your target market?

    Choose the outlets that have the most significant influence on your target audience. Regular posting highly engaging content on two or more platforms may help you engage with your target audience, leading to conversions and customers.

  3. How can you know what channels your competitors are using?

    Looking at your competitors' social media activity to learn from their errors and achievements is the simplest way to determine which social networks will be the most effective for your business.

  4. What are your plans for social media?

    Choose what information you want to share on social media first. Also, determine the ideal sort of material for each channel. Then create high-quality content that stimulates user involvement.

  5. What sort of material is most appropriate for your target audience? 

    LinkedIn users who want to learn more about a particular sector or enhance their professional abilities choose long-form, research-based articles. On Instagram, Snapchat or Tumblr, images or graphics may get more popular. On Instagram and Pinterest, photos and creative visuals (such as infographics) can generate the most engagement. Consider Twitter and Facebook if you want to share a lot of links.
Consider LinkedIn, Facebook, Twitter or Reddit for news, industry updates or content-rich postings like thought leadership, white papers, webinars and events. Longer video content may create significant levels of interaction on Facebook, Twitter and YouTube, whereas short-form video material is best presented on Instagram and Snapchat.

The most-efficient social media channels for your marketing plan

If you know what you want to achieve with your marketing, use this guide to ascertain which social media channels are optimal.
  • Facebook

    – Facebook's welcoming atmosphere necessitates a proactive social media marketing plan. The visual component of the Facebook experience is essential and can contain any type of information.
  • Instagram

    – Because Instagram is primarily a visual medium, it's critical to upload high-quality images and videos that tell a compelling visual brand story. Use hashtags in your descriptions to enhance interaction and build curiosity.
  • LinkedIn

    – LinkedIn is a popular platform for B2B marketing since its audience consists of businesspeople from various sectors, many of whom are in decision-making positions. Individuals and businesses may publish updates via postings (pictures, videos and articles) that are useful, practical, and thought-provoking to both peers and potential consumers. Whether joining groups and engaging in discussions or searching with complex filters improves social media lead generation for a B2B company. For prospective clients, recommendations on your LinkedIn profile help a firm look more reputable and reliable. Actively participate in LinkedIn's "Questions" area to position yourself as a thought leader and gain trust.
  • Snapchat

    – This marketing technique is utilized to build more intimate relationships with clients and build a devoted following. It's perfect for showcasing original video content, new collections and interviews with celebrities and influencers.
  • Twitter –

    Companies that prioritize customer services, such as taxis, airlines, restaurants and hotels, should use this platform. Quick responses to inquiries, criticism, and praise are possible thanks to the platform. With brand-building tweets about discounts and exciting news, interact as often as possible to nurture and develop your following.
  • Pinterest –

    Because the network focuses on sharing with like-minded individuals and businesses, you may find it simple to connect with strangers. Pinterest is an image-centric platform that anybody may use for social media or sales-driving advertisements.
  • YouTube – 

    Instructive "how-to" or informative videos will help you rank higher in Google's video search results. Always direct people back to your primary site since this is critical to your success on the platform.


Create a content plan, and then continually evaluate leads or reviews when you're ready to start social media marketing. A high number of positive reviews can significantly aid in the growth of your company. The amount of sold items, leads produced or potential consumers engaged might be used to gauge marketing success. If your organization isn't pleased with its present social media ROI, it may be time to rethink your approach and clarify your objectives.

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