Writing Content People Will Share, The Basics

Writing Content People Will Share, The Basics

Guest post contributed by Marta Segal Block, Editor of GrouponWorks.

It’s not news anymore, writing great content can bring people to your site, increase your brand recognition, and grow your sales. But great content alone isn’t enough, you also have to write great content that readers want to share. There’s a lot of research out there about algorithms, what content gets shared the most, and what goes viral. Here are some basic steps anyone wanting to create content should take.

Content marketing is a great marketing tool that can work for almost any business, but that doesn’t mean it’s for every business owner. It takes time to build the necessary audience and relationships. It also takes talent to write compelling content. If you aren’t capable of creating your own content, there are a lot of helpful resources available to you at a variety of price points. Take advantage of them. Because the important thing to remember is that your first step in creating content that people will share is to create first-rate content.

Marta Segal Block is the editor of the GrouponWorks blog for small business owners. She is a social media and content marketing consultant who specializes in strategy, execution, and branding work. You can read more of her work on Advice from Marta or follow her on Twitter at @MartasAdvice.

Tell us who you turn to for advice on writing content in the comments section below or contact Early Growth Financial Services for financial support.

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