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April 7, 2022 | 3-minute read (549 words)
New York-based Withco was co-founded in 2019 by Kevin Song and Taylor Savage with a mission to help small businesses being forced out by expensive rent to acquire their property. Song was motivated to create the company when his own parents were forced to hand over the keys to their Brooklyn grocery shop, which they had owned for 20 years, after the landlord quadrupled their rent.
"My parents created so much value for their neighborhood but didn't get to keep their business," Song told TechCrunch. "It felt like an illogical indecency."
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