Blog

Get expert advice on every topic you need as a small business owner, from the ideation stage to your eventual exit. Our articles, quick tips, infographics and how-to guides can offer entrepreneurs the most up-to-date information they need to flourish.

Subscribe to our blog

16 risks every entrepreneur faces when launching a new business

Posted by Shivali Anand

December 8, 2021    |     6-minute read (1179 words)

Entrepreneurship is one of the most satisfying career paths a person can pursue, but it also comes with a significant degree of risk. You must be ready to face a number of common challenges in running your new venture.

These are 16 risks every entrepreneur must be prepared to encounter.

  1. Innovation and opportunity risk
Given the ever-changing wants of clients, entrepreneurs may stumble across frequent chances for new endeavors. But entrepreneurs must understand that such opportunities emerge as a part of doing business and be cognizant that their efforts may fail if not cautiously assessed.

  1. Career risk 
You may be too busy to obtain or sustain an alternative source of income once you enter the realm of business ownership. That means you may have to abandon your current employment to explore entrepreneurship. Although some people have the luxury of a backup plan or the opportunity to return to a salaried job if things don't go well in their firm, many entrepreneurs work part-time initially so they have a backup.

  1. Giving up regular paychecks
There is generally no assurance of personal income in the first few months of a firm. In the first several years, you'll need to focus on sustaining your business rather than imagining a consistent income. Make sure that you have the budget for this period set aside to keep your firm afloat.

  1. Personal income and time sacrifice
Many entrepreneurs can launch their businesses entirely based on external finance, such as angel investors, government grants, loans and crowdsourcing campaigns. However, some entrepreneurs cannot get outside funding, forcing them to invest their personal money to get the firm up and operating. It is a significant risk to take, but it is frequently a gamble worth taking as things begin to build. Entrepreneurs may also need to commit personal time and deal with significantly more stress than usual. How you handle this risk may decide the size of your return.

  1. Financial Risk
Every entrepreneur needs a financial strategy that includes revenue estimates and the projected return on investment. If you do not generate enough income to pay your financial responsibilities, your company may go bankrupt. Financial risk may be reduced by anticipating and planning cash flow and ensuring that your revenue consistently exceeds your spending. To limit financial trouble, you'll need to actively manage your cash flow, estimate demand and supply, keep to a strict budget and identify ways to lower business expenses.

  1. Demand estimation
Entrepreneurs frequently assess the interests of their target clients, but there is a risk that they overestimate market demand for a specific product or service. Furthermore, if your forecasts are incorrect, you may not attain the predicted sales. Whatever the reason, changes in client interest may expose you to this risk. It is best to extensively research your target consumers' expectations and industry trends before launching and do so regularly as you expand.

  1. Having faith in business partners and employees
When you first start your firm, you will most likely have a small team of individuals working for you. To complete tasks on time, you'll need faith in your company partners and personnel. On the other hand, trusting the wrong people can be one of the hazards of running a business, with potentially severe consequences. Entrepreneurs need to assemble a management team capable of steering personnel in the appropriate direction to achieve their objectives.

  1. Competitive risk
Every firm encounters competition, but to limit competitors, you must do a thorough SWOT (strengths, weaknesses, opportunities and threats) analysis of your sector. Always be mindful of your rivals and patent inventions to stay ahead of competitors.

  1. Market uncertainty
Market risk is the uncertainty of losing money due to market unpredictability. Due to the volatility of global currencies, many firms are subject to risk, particularly when entering foreign markets. As a result, controlling foreign exchange risks should be a top focus for organizations with customers, suppliers or manufacturing in other nations.

  1. Cybersecurity risks
With organizations increasingly embracing digitalization and depending on data and IT systems, the danger of cyber assaults has increased in recent years. Cybercrime is a rising issue that impacts companies of all sizes and sectors. Cybersecurity threats undermine confidence and result in billions of dollars in damages. To safeguard your company, continually identify potential cybersecurity threats and secure those locations.

  1. Technological risk
Every entrepreneur must deal with technology risks since new tech emerges regularly. Many business owners suffer losses due to tech failures, such as the failure of their e-commerce website or faulty equipment. Furthermore, introducing new tech into your organization might bring certain dangers, such as the cost of programs or equipment that exceed the benefit of their uses.

To stay competitive, you need to spend toward modernizing your systems and procedures, which can significantly impact your company's bottom line. To reduce tech risks, plan for the future to always be rife with new tech.

  1. Strategy risk
As corporations prepare for the future, there is always a possibility that something may go wrong as there are no guarantees in life. The combination of ineffective pricing, marketing and distribution can result in a significant level of risk. Changes in the market or company environment may make it difficult to meet key performance metrics with present policies, necessitating a new strategy. Analyzing and upgrading your plans in light of your developing business's demands and market developments will help you achieve your objectives quickly.

  1. Economic risk
External economic issues such as tax rates, market dynamics and recession can all impact a company's performance. To cope with such dangers, use financial and insurance organizations. Changes in interest rates can also affect a company's bottom line. The more variable-rate debt your organization has, the bigger the risk, which may make budgeting and planning difficult.

  1. Risks associated with customers and counterparties
When starting a business, you run the risk of clients and counterparties failing to meet their contractual responsibilities. This risk frequently increases when organizations conduct business across international borders, because unanticipated political and economic concerns might imperil the company's receivables. The failure of third-party providers to supply critical services on time may be costly to your organization. To reduce these dangers, verify testimonials from previous clients and back them up with a comprehensive background check before working with another company.

  1. Risk of credibility
The credibility of a brand helps a business get established and affects the purchase decisions of potential clients. When introducing a new service or a product in the market, an entrepreneur confronts a credibility risk. Credibility is often low when beginning a new business, since most customers prefer to buy from a brand they know and trust. Taking credibility risks is frequently required for businesses.

  1. Design and development risk
Every entrepreneur is likely to confront design risk when a product or service fails to meet the required performance standards. Most entrepreneurs need to make numerous goals based on a few deadlines. Development risk develops when a product’s or service’s design is not finished on schedule, within budget or according to established standards. Continual monitoring and frequent communication with employees can help mitigate these risks.

Learn how we can put more time back in your day.